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The answer to these questions was have major implications for the comfort business. As the nation’s comfort designers struggle to make a revenue in trend, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey record, perfume and cosmetics are a “flagship” company that can drive growth in many other categories for luxury brands.
But the approach is not without risks. The packed type can be difficult to split. And the divisions of a brand https://womenandtravel.net/croatian-women/ often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The event of Burberry, which took its elegance business in- residence under erstwhile Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licensing agreement with Interparfums Sa, which held the license for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 percent on Sept. 6. Kering’s buy of Creed at a 14- times income two in October moreover made investors sit up and take notice.